Tuesday, December 13, 2022
Common Music Group‘s Digital Technique group has created two new roles to additional discover the Web3 and metaverse area through partnerships with accelerators, startups and early-stage entities.
Alvaro Galbete-Velilla has been appointed SVP, new enterprise, whereas Kristen Bender has been elevated to SVP of Digital Innovation Technique & Enterprise Improvement. Each shall be primarily based in Santa Monica and report back to EVP, Chief Digital Officer Michael Nash.
“We imagine our management in innovation is a key issue inserting us on the forefront of the music trade’s transformation, so we’re excited to have Alvaro and Kristen fulfill these key roles,” Nash stated. “We’re constructing a group extra targeted than ever on harnessing digital disruption to ship new alternatives for our artists and labels whereas influencing the formation of the subsequent era of music companies.”
In a associated story, we nonetheless do not know what the hell the metaverse is.