UMG DIVES DEEPER INTO THE METAVERSE : HITS Each day Double

Tuesday, December 13, 2022 Common Music Group‘s Digital Technique group has created two new roles…

UMG DIVES DEEPER INTO THE METAVERSE : HITS Each day Double

Tuesday, December 13, 2022

Common Music Group‘s Digital Technique group has created two new roles to additional discover the Web3 and metaverse area through partnerships with accelerators, startups and early-stage entities.

Alvaro Galbete-Velilla has been appointed SVP, new enterprise, whereas Kristen Bender has been elevated to SVP of Digital Innovation Technique & Enterprise Improvement. Each shall be primarily based in Santa Monica and report back to EVP, Chief Digital Officer Michael Nash.

“We imagine our management in innovation is a key issue inserting us on the forefront of the music trade’s transformation, so we’re excited to have Alvaro and Kristen fulfill these key roles,” Nash stated. “We’re constructing a group extra targeted than ever on harnessing digital disruption to ship new alternatives for our artists and labels whereas influencing the formation of the subsequent era of music companies.”

In a associated story, we nonetheless do not know what the hell the metaverse is.