Finest Enterprise Instruments and Know-how

The final two years have been a interval of unprecedented disruption. In our courageous new…

Finest Enterprise Instruments and Know-how

The final two years have been a interval of unprecedented disruption. In our courageous new world, which enterprise services and products have change into indispensable? To reply that query, we surveyed over 600 enterprise house owners and leaders throughout quite a lot of industries. Respondents supplied with their high three most indispensable technology-enabled companies. The outcomes had been surprisingly broad, with almost 350 completely different services and products represented. 

Right here’s a have a look at among the most fascinating traits that we uncovered throughout our evaluation. 

Massive tech nonetheless leads

Total, our survey revealed that companies of all sizes nonetheless largely rely upon longtime tech stalwarts for his or her most important capabilities. Of the greater than 1,800 responses we acquired, Microsoft, and its suite of merchandise (Excel, Phrase, Outlook, PowerPoint and so forth) was the clear chief, with a virtually 20% share of the companies named most important. Excel alone accounted for one-third of the corporate’s share. 

Not surprisingly, Google, and its free suite of merchandise acquired the second-largest variety of responses, with 10% of the whole. Though Google is finest recognized for its search engine, its Gmail service and suite of free workplace apps resembling Drive, Sheets and Docs additionally proved in style in our survey. 

Finest Enterprise Instruments and Know-howDo you know? Gmail is the most well-liked net consumer on the earth right this moment, accounting for over one-third of e mail opens, in response to advertising service Mailchimp.

Not far behind Microsoft and Google was Intuit, the corporate behind the favored accounting software program QuickBooks, in addition to TurboTax, Quicken and Mailchimp. Most of Intuit’s share is attributable to its QuickBooks accounting and bookkeeping software program, which proved to be the one most important product in our survey with an 8.7% share. 

A extremely fragmented market 

Maybe it’s unsurprising that longtime incumbents resembling Microsoft, Google and Intuit nonetheless present the biggest variety of instruments and purposes which might be thought of important by enterprise house owners and managers. These giants have been dominant of their fields for many of the final 15 years, and that appears unlikely to vary in a single day. 

TipTip: Study extra in regards to the instruments enterprise leaders can’t stay with out and extra recommendation on learn how to construct a profitable enterprise within the b. E-newsletter. Join the twice-weekly publication at no cost.

However our evaluation exhibits that firms have numerous wants, as evidenced by the ‘lengthy tail’ of smaller enterprise know-how services and products that dominated the outcomes. Of the near 350 particular person firms and merchandise named as important by our respondents, fewer than 60 appeared greater than 3 times. Over half of the survey’s responses went to firms that, individually, accounted for 3% or much less of the whole. Extraordinarily area of interest enterprise software program, know-how and companies (i.e., those who had been solely listed a few times) accounted for 28% of the instruments that house owners and managers view as indispensable. 

market fragmentation graph

Indispensable classes

Our survey additionally allowed us to extract insights on a extra granular degree. After sorting the 1,800 solutions into classes, we discovered that just a few areas emerged as notably indispensable for companies. 

Monetary administration

Probably the most cited class total was monetary administration, which incorporates accounting, bookkeeping and tax preparation software program, in addition to different finance-focused instruments. Accounting software program is particularly vital for companies, permitting them to handle books, ship invoices, settle for funds, and observe vital monetary metrics. 

Intuit QuickBooks was by far the main product on this class with an 86% share (and was additionally the one most cited product in our survey total). For twenty years, QuickBooks has been the market chief for accounting and bookkeeping software program within the U.S. The favored software program is designed as a one-size-fits-all resolution with over 650 integrations, and it’s provided at an inexpensive value level. Study extra in our full evaluation of QuickBooks.


One other indispensable class for companies in our survey was cost instruments, which incorporates each bank card processing companies and POS techniques. Many firms, particularly smaller companies, search low-cost and uncomplicated options for accepting funds. Sq. led our survey with a 56% share of cost companies. The corporate’s suite of {hardware} and companies has made it a preferred selection for small companies searching for cost options and easy POS companies. In second place was PayPal, which gives bank card processing, cost switch, and quite a lot of free and easy-to-use enterprise companies, with 24%. For extra data, take a look at our full evaluation of PayPal.

TipTip: Sq.’s flat-rate pricing locations it among the many finest bank card processing companies. Study extra in our full evaluation of Sq..


In a world that has gone more and more distant, it isn’t shocking that communication instruments resembling e mail shoppers, messaging purposes and video conferencing software program had been named as very important by lots of our respondents. Zoom, which turned a family title nearly in a single day in 2020, led the communication class with a 40% share. It’s each intuitive and inexpensive, making it probably the greatest video conferencing companies in the marketplace. Prompt messaging utility Slack, which has change into in style amongst many firms for inner communications, took the runner-up spot within the class with 23%. 


Many industries depend on specialised graphic design and rendering software program, together with these in media, building and product design. For the needs of this evaluation, we grouped varied creative-focused software program and companies collectively underneath one class. Canva, an internet device used to create social media posts and different graphics, got here in first with 44% of the class’s share. The software program focuses on automating social media posting and empowering folks with no design expertise to create great-looking graphics. Lengthy-running picture enhancing utility Adobe Photoshop got here in second place with 35%. 

FYIFYI: Canva is a freemium service that gives a strong free model, in addition to premium options for paid members.


In some methods, our new hybrid/distant work world seems very very like the pre-pandemic one. One-size-fits-all merchandise resembling Gmail, Excel and QuickBooks stay enormously in style and indispensable for companies of all sizes. Microsoft and Google – two of the world’s largest firms – nonetheless present the lion’s share of enterprise productiveness and workplace software program. 

But our survey additionally exhibits that the marketplace for enterprise know-how and companies is extremely fragmented. Nearly all of instruments named as indispsible by our respondents are from firms that preserve a small market share on a person foundation. Our evaluation additionally exhibits that sure services and products dominate their niches, which additional underscores the variety of opinion in what completely different businsses think about important. 

An more and more complicated world requires a various set of instruments to satisfy the wants of particular person firms. It appears clear from our knowledge that the way forward for enterprise productiveness lies in a extra specialised set of instruments. 

b. Necessities Listing 2022

Of the almost 350 firms, services and products that had been named in our survey, listed here are all of the manufacturers cited most frequently as being important to enterprise operations. All of those firms and instruments had been named by a minimum of a number of enterprise house owners and leaders, incomes them a spot on our 2022 b. Necessities Listing. essentials list